Rethinking single-use habits during Plastic Free July 

Rethinking single-use habits during Plastic Free July 

Preventing Plastic Pollution

The South East Rivers Trust has been tackling pollution in rivers ever since it was formed – as the Wandle Trust – 20 years ago. 

Becoming involved with the Preventing Plastic Pollution project, on the River Medway, seemed a natural step. Plastic pollution affects all rivers, however. Therefore we want to develop our work beyond one area by engaging with a wider public as well as including the issue in our catchment action plans.

A year’s worth of cleanups give us the perfect evidence to shape behaviour change across our whole area – and the annual Plastic Free July campaign presents an appropriate moment to raise awareness of the issues and strive to change our habits. Set up in 2011, the annual campaign aims to help people reduce their reliance on single-use plastic and live by more sustainable methods.  Below, we’ve come up with several suggestions for you to try in July – and hopefully continue with well after one month.